The Media buying process is a set of strategic wholesale multi-platform ad space purchases, negotiations, and arrangements aimed at finding the most advantageous placement at the lowest price for the period.Start Now
Media buying falls into the paid media category and generally means the procurement of media space and time for displaying ad creatives. When buying media, the goal is to find the right place, time and context to deliver relevant ads to the target audience and increase conversion rates, sales or brand awareness. Media buying is time-based, meaning the buyer is paying for "renting" all possible placements on all possible platforms. So they must be available for the timeslot when it is convenient for the advertiser to place the ad.
Advertising decisions are not made overnight. In fact, the stage of meticulous preparation is the most time-consuming and presupposes in-depth research and careful planning. In the pre-launch phase, the media buyer considers and makes relevant media choices. The core focus is to ensure that the selected media outlets align with advertising objectives.
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