The UX design is the most important factor in the success of your e-commerce website. If a user does not have a good experience, they will be less likely to convert to a customer. According to this article from Forbes, 92% of shoppers say that a poor online shopping experience would make them go elsewhere for their next purchase. The 7 key points below are some great tips on how you can optimize your site's UX and increase conversions!
Applying these UX guidelines can be very helpful for e-commerce businesses. These tips will help you improve the customer experience and increase conversions. So, let us get started with these amazing eCommerce UX designing tips.
The secret UX designing tips that increase clicks and conversions of eCommerce website by 8x
The eCommerce website design is the most important factor today. It must have a great user interface and also offer an amazing mobile experience to its customers in order to get more conversions.
The best way by which you can increase customer loyalty on your website is by offering them a remarkable shopping experience. The design of eCommerce websites has become very essential nowadays as it determines how a customer views your website.
The most important thing that a user looks at in an eCommerce site is its navigation and design it. If both these factors are good then they will definitely come back to you again for future purchases. Here is a list of some useful tips that you must consider for designing the UX of your eCommerce website.
If you want that your visitors should purchase your product then you must make it easier for them. One way of doing this is to put the call-to-action (CTA) somewhere on top or bottom of your page so that they can see it instantly and don't have to struggle to look through different pages in order to find it. Thus, you should place it in a place where they are most likely to see it.
You should never overcomplicate the process of purchasing on your eCommerce website since that will only confuse them and eventually, this confusion can result in a lack of sales which you definitely do not want. Therefore, try keeping your checkout page simple and uncluttered with information and choices. You can even hide some of the unnecessary information in a pop-up window if it makes sense to do so.
The product description is one factor that contributes largely to whether or not someone will purchase from you. Therefore, while designing the UX of your eCommerce website, you should ensure that your product descriptions are kept short but concise. The best way to do this is by cutting out unnecessary information and going for a conversational tone in order to engage your customers.
One of the best ways to make your eCommerce website stand out is by having a guest option. This means that anyone who visits can choose between signing up for an account or choosing the guest option. This will not only increase conversions but also ensure you get more traffic on your website since people don’t have to sign-up before being able to visit your site.
A/B testing is a great way to see how you can improve your eCommerce website since it allows you to have two versions of an element while tracking which one has the highest conversion rate. This means that whatever version converts better will be kept while the other one is removed.
Having optimized product pages will mean that you are able to get more of the right kind of traffic on your website while also increasing conversion rates by an impressive number. This can be done by having enticing images, using high-quality videos, and writing engaging descriptions about the products listed so that users are inclined to purchase them. Make the whole process easier for your customers by having a search option that allows their exact product requirements in one go instead of making them look through several pages before they find what they're looking for. And when shoppers do click on an item, make sure it's easy to add it to the cart and proceed with checkout.
Whenever you are using the product images on your website, make sure they are high-quality and free from any noise. The product must be clearly visible with enough white space surrounding it so that it does not look overcrowded. Also, each image must be free of any obstructions and unclear spots on the product that can affect its overall appearance.
These are some amazing tips that you will need to consider when designing the UX for eCommerce websites. The more you familiarize yourself with these, the better your chances of creating a website that looks good and works well! You can also take our eCommerce website development services as we are one of the best eCommerce website development companies in Faridabad.